White paper and landing page on salaries in tech in France

Type:
Scale-up
Durée:
1 month

Talent.io

Talent.io est une startup créée en 2015, ayant levé 11 millions d'euros, qui aide les profils tech à trouver des opportunités professionnelles.

Problem

Talent.io approached X-Studio with a clear mission: to design and promote an internal report on salaries in Europe in order to generate qualified leads.

This report had to be accessible via a dedicated web page, then available in several formats for social networks. The company wanted to maintain its visual identity, while remaining open to more original proposals.

The challenge was also to publish the report quickly in order to capitalize on the trend and maximize its impact.

Solution

The mission was structured around three distinct deliverables:

  • A design system, guaranteeing visual coherence and facilitating future variations.
  • An 80-page PDF report, presenting the data in a clear and compelling way.
  • A landing page, allowing users to easily download the report with an interactive simulator.

With more than 100,000 downloads in 2022, the requirement for quality and rigor was essential.

The client particularly appreciated our approach, including:

  • A clear and concise commercial proposal, immediately defining the areas of work.
  • A centralized data room, bringing together all the documents related to the mission and offering visibility on the progress of tasks.
  • Asynchronous communication, via Loom, Slack, and Figma, reducing the number of unnecessary meetings.
  • A progression in sprints, ensuring constant quality control on each deliverable.

Results

5000
downloads in 3 days

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